Every plan includes credits each month. Each step uses credits depending on how much work it is: a text uses fewer, a video more.
Credits for typical content:
- Post with one image and captionabout 2 credits
- Carousel with 5 images and captionabout 8 credits
- Blog article of about 1,000 words, with research and cover image Marketing and up3 credits
- Animate a photo: 5-second AI clip from one of your photos8 credits
- 8-second reel from one of your images, with AI voice and subtitles Marketing and upabout 17 credits
- Info video, about 60 seconds, including script, voice-over, music and effects Marketing and up
- Simple: zoom and camera-move effects on 10 of your photosabout 18 credits
- Complex: AI-generated video scenesabout 58–98 credits
- 12-second video with an AI presenter, fixed voice, script included Marketing and upabout 20 credits
AI video per second: 1.5 credits (standard model). A scene with a zoom or camera-move effect costs 1 credit. For the complex info video we assume 5 to all 10 scenes are generated as AI video. Music under the voice-over costs nothing extra. A new AI image instead of your own photo costs 1.5 credits.
For example, the 250 credits in Social are enough for about 142 posts with an image or about 32 carousels a month.
A complete ad involves several steps and is not the same as a single clip. Ads are available from Marketing.
Need more? You can buy credit packs in your account, from $12 (excl. VAT).